In Toyota's words: "While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius."
Because this is still a concept, a lot can still change, and we don't have numbers on fuel economy or price.
Prius C Concept at 2011 Detroit Motor Show.
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