Present at the launching ceremony today was Road Safety Department Director General Datuk Suret Singh, PLUS Expressways Berhad Senior Manager Mohd Nizam Ismail, MTD Prime Sdn Bhd Assistant Vice President of Tollways Division Ahmad Yuzdi Sulaiman and Proton Edar Sdn Bhd General Manager of Marketing Abdul Sidik Abdul Hamid.
Commenting on the campaign, Proton Edar Sdn Bhd Chief Executive Officer Mohamad Shukor Ibrahim said that the campaign is an offshoot to the PROTON Drive Safely programme held during the Hari Raya Aidilfitri holidays at the East Coast highway in August.
"As a car maker we have a social responsibility to educate and promote safety awareness to road users, especially in supporting the government’s call to reduce road accidents during festive seasons and school holidays. The best way for us would be to reach out to our car users and help them get a conscious knowledge on the condition of their cars. We hope that when drivers are conscious about the condition of their cars, they will be more careful when driving," explained Mohamad Shukor.
The Mobile Pit Stops, conveniently located at several toll and R&R areas along the highways, will be giving out free 18-point safety check and minor repair services for Proton car owners. The Proton i.care Mobile Pit Stops will be available at the following venue and dates:-
Southbound | Sg. Besi Toll | Seremban R & R | 23Dec, 31Dec,1Feb | |
Ayer Keroh | 16Nov,24Dec,31Dec,2Feb | |||
Dengkil Toll | Dengkil R & R | 16Nov, 24Dec, 31Dec,2Feb | ||
KL-bound | Senai Toll | Pagoh/ Seremban R & R | 21Nov,26Dec,1Jan,6Feb | |
Juru Toll | Tapah/ Sg. Buloh R & R | 21Nov,26Dec,1Jan,6Feb | ||
Bentong Toll | Genting Sempah R & R | 21Nov,26Dec,1Jan,6Feb | ||
Northbound | Jalan Duta Toll | Sg. Buloh R & R | 23Dec, 31Dec,1Feb | |
Tapah | 16Nov,24Dec,31Dec,2Feb | |||
EastCoast bound | Gombak Toll | Temerloh Timur R & R | 16Nov, 24Dec, 31Dec,2Feb |
The PROTON i.care team will also be collaborating with the respective highway patrol teams to assist Proton cars experiencing problems along the highways.
On another note, the newly launched Proton Inspira, had received an encouraging response from the public. As of yesterday, PROTON had received a total of 2,800 units in total bookings since it was first opened for booking on 14th of October.
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