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ITALDESIGN GIUGIARO GOES BEYOND TRADITIONAL MARKET SEGMENTATION
The Geneva Motor Show will host the debut of a reduced environmental impact car
family created with the Malaysian manufacturer Proton that will offer many surprises
Launch: 12 February Moncalieri (TO)
Italdesign Giugiaro is introducing a family of low environmental impact cars at the
eightieth edition of the Geneva International Motor show (4‐14 March 2010) that is
set to revolutionise traditional segmentation in the car market.
The design, created with the Malaysian manufacturer Proton (Perusahaan
OTOmobil Nasional), is based on a hybrid drive system and was developed with the
aim of optimising the available on‐board space and car access ergonomics.
“This is the outcome of several years of study: the solution allows interior
spaciousness on a par with that of a segment D saloon despite maintaining the
exterior dimensions of a segment A car” explained Giorgetto Giugiaro, Chairman of
Italdesign Giugiaro.
“You could say that it is a brand new type of car, a new automotive concept where
looks are as important as function, ergonomics and comfort, not to mention
environmental impact. It is higher than other compact cars to make the best use of
interior space; the seat H point is at the same height as the passengers' hips: you do
not get down into your car as in a coupé, you do not climb up as in an SUV but you
enter in a natural way. Rear seat comfort when you enter and leave the car is
absolutely unprecedented, the distance from the front seat is comparable to that of
an SUV” added Giugiaro.
The platform, specially designed by Italdesign Giugiaro for this car family, includes a
raised floorpan that is able to accommodate the hybrid system’s batteries at the
rear. The four seats are identical, independent and sliding, ensuring identical
comfort to passengers and driver alike.
The first configuration of the compact car family created by Italdesign Giugiaro with
PROTON, due to be unveiled on 2 March at 10 am, is a four‐seater, five‐door
hatchback just 3550 mm in length.
3 comments:
klik ini..
http://prodas.wordpress.com/
klik ini… http://prodas.wordpress.com/
sudah lengkap semua gambar2 proton concept ini…. cume gambar lampu belakang masih misteri…
prodas, kalau buat hibrid ni kat exora kan best. mintak-mintaknya exora ni boleh convert jadi hibrid.
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