The original 300C was built in partnership between Beijing Auto Works and Chrysler but the car was a complete flop in the Chinese market. Despite the 300C’s macho styling and impressive road stance the 300C could never compete with the Audi A6L despite them being similarly priced, mostly due to one reason: the back seats.
The average Chinese mid size sedan buyer does not buy a car for its beautiful dashboard or captain style seats, 99% of the time the owner does not ride up front, they dwell in the back making calls to government ministers and business associates whilst the driver takes care of piloting the ship. The original 300C was not designed with the Chinese market in mind, all the top end gadgets and comfort features were in the front but the rear passengers were living the peasant life in spartan conditions, the Audi range of sedans got the balance perfect and became the big winner in the Chinese market.
Here’s hoping that the new 2011 300C has got its product right for China.-chinacartimes.com
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