Besides the 2012 Ford Ranger, the 2010 Australian International Motor Show which takes place in Sydney also saw the introduction of the 2012 Mazda BT-50. The new vehicle which was developed as an "Active lifestyle vehicle”, and promises to show Mazda’s direction in the utility segment. According to Mazda, the new vehicle is more comfortable comparing it to the current BT-50 model, it has refined and expressive styling, it has a high quality interior and offers a smoother ride.The design of the car is completed by the five-point grille, as well as by the new headlights and the chrome crossbar which forms a large pentagon. The headlights have a bold boomerang shape, more elaborate details and a functional beauty. The rear design is completed by the horizontally stretched taillights, reaching around the corners and across the tailgate.
As Ryo Yanagisawa, chief designer of the all-new BT-50, explains: "Mazda's brand message is Zoom-Zoom, which refers to the emotion of motion first experienced as a child. With the all-new Mazda BT-50, we aimed to express this emotion through the design, and we drew a lot of inspiration from various "movements" in the world around us. For example, we had a photograph of a lion. He looked like a magnificent predator with his muscles all bunching up as though he was about to pounce on his prey. His sinews were stretched taut ready to strike, and his mane framed a sharp, masculine countenance that seemed to say, 'I am the proud king of the beasts!' In profile, that lion appeared to be both intelligent and powerful. I really wanted the design of the truck to project that kind of image. This kind of inspiration was the basis of the emotional design that we worked so hard to achieve with the all-new BT-50."-4wheelsnews.com
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