PROTON Holdings Bhd and McCann Erickson have parted ways, following a four-way pitch for the advertising account.
McCann Erickson said it respected the national car company’s decision to move to another advertising agency, after eight years.
Proton will be appointing Leo Burnett as its Agency of Record for future campaigns.
Nevertheless, McCann Erickson is currently working on a number of key assignments for Proton to be completed before the end of the year.-btimes.
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